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Periodic Table of SEO

Periodic Table of SEO

Research Results on Facebook Marketing?

The three most frequent questions that physicians ask us about Facebook are:

  1. Does it really work?
  2. What should we post?
  3. How do people find the time to post regularly?

A new study from the marketing research group lab42.com answers the first question in the infographic below.

To answer the second and third questions…

Let PracticeMarketingPros.com do the work for you. It’s only $10 per post. We produce the post content using proven strategies, and let you approve all the posts at once which we schedule for periodic release on your Facebook page.

research-results-on-facebook-marketing

Best Times to Email Patient Newsletters – Surprising Study Results

We often get asked about the best times of day to email patient newsletters for the best open rates and click through.

Now a new study from the email service GetResponse.com provides some new answers that confirm some of our previous suggestions and also provide some interesting new insights. They analyzed 21 million messages sent in the first quarter of 2012 and compiled the results of user behavior.

You can see the results in their infographic below.

The bottom line to the study is this….the best hour to converge both open rates & click through rates is 3:00pm to 4:00pm. Previously we recommended 7:00 pm to 8:00 pm which turns out to be the second best time, and slightly less effective by a very narrow margin.

The study does not address days of the week, but our experience shows Tuesdays or Sundays to be best.

best-times-to-email-patient-newsletters

5 Warning Signs of a Google Advertising Rip-Off

google-rip-off-warning-signs-1I hate to be the bearer of bad news. But I see these rip-offs daily, and it drives me crazy.

An accountant once told me if I didn’t watch anything else… I should always open my own company bank statements. At least that way I could catch crooked accountants writing themselves checks.

It’s time for me to pass on the Karma. Here are the red-flags that an internet marketer is ripping you off.

1. You Are Running Google Adwords Ads But Not Paying Google Directly

google-rip-off-warning-signs-2When you advertise on Google you should pay Google directly. That way you are 100% sure how much of your money is going directly to Google advertising and how much is the “fee” being charged by the company. That way nobody can charge you an outrageous markup over the actual cost of the Google advertising.

2. You Have No Direct Access To Your Own Google Adwords Account

Transparency always equates to legitimacy. If someone is hiding something from you, or denying you access, ask yourself why. The only obvious answer is that whatever they are doing is not legitimate.

3. You Are Paying For Google Ads But You Can’t Find Your Ads When You Search

google-rip-off-warning-signs-3Typically the answer given here by unscrupulous vendors is that your ads are being “spaced out” to preserve your budget. Why would that make sense? The best traffic is always the early traffic. Who would you rather have click your ad? Someone at 8 am who was looking for Liposuction, someone who could call and make an appointment, or someone at 11pm surfing the net who can’t call you until tomorrow…if they remember to? This is a no-brainer. But companies who charge you a fee irrespective of your results get you clicks later at night because those clicks cost them less and allow them a greater margin when they resell those clicks to you.

4. You Are Provided With Information About Clicks… But Not Information About Calls

You can’t spend clicks. In reality you can’t spend calls either. What you really want are procedures. But at least you can do the math to get you from calls to procedures. There is really no value to clicks unless you are given specific information on how many phone calls the clicks generated.

5. You Don’t Get Recordings to Judge the Value Of Your Advertising Calls

google-rip-off-warning-signs-4All calls are not the same. An ad for free donuts will get you lots of calls. What you want are legitimate prospective patient calls. Call recordings let you verify that a marketer is producing legitimate results. Are the callers asking legitimate questions? Are patients booking consults? How many rings does it take your receptionist to answer the phone? All these questions can be answered easily with call recordings. Call recording is legal in every state as long as you notify both parties. Most marketers who don’t want to record your calls use the legality excuse to keep you from seeing (or hearing) their results.

4 Ways to Engage Patients on Facebook

facebook-engagement-tipsSo you’ve heard that engaging your patients on Facebook can bring you more business. But what are the best ways to do this? Here are four ways to generate the kind of engagement that will grow your business.

Ask Questions

facebook-questions-engagementAsking your patients a question is the easiest way to engage them.

The best format is to offer some information followed by a question.  The best questions offer a simple choice, such as stating a preference between two options.  These types of questions can be easily answered by patients without putting too much thought into the answer.  Structuring the answer options helps you maintain control of the conversation while still allowing the patients to feel involved.

Fill in the Blanks

facebook-blanks-engagementA great way to spark Fan engagement is through fill-in-the-blank posts, the blanks basically being “platforms” for Fans to show off their creative sides. Posts like these are fun, and often engage the audience to share short, positive comments that encourage everyone to interact with your business.

Give Tips

facebook-questions-engagementTips are engaging posts that Fans can easily implement. It gives value to your audience, making them more likely to react. A tip doesn’t have to be anything major to resonate with your Fans, and should be something they can quickly consume and utilize.

Share Quotes

facebook-blanks-engagementOne of the easiest and most effective ways to get both Likes and Shares on Facebook is through quotes. Motivational quotes can be very personal in nature, inspiring Fans in many different ways.

It’s Only a Price War – Or Is it?

avoid-unhappy-patientsEvery day we hear doctors complain that patients are tire-kicking….just calling around for the lowest price.

And I completely agree. All things being equal people decide on price, because that is the one element they can easily quantify.

But read this recent article about patient deaths and physician reprimands.

If your patients read that article would they only be concerned with price?

How Do You Make Patients Consider Something Besides Price?

get-new-patients

Well to start you must have a reasonable technique and a reasonable expectation of it’s efficacy. Just like medicines …there are no communications strategies that are 100% effective. So you can’t quit using a strategy the first time it doesn’t work.

Your goal is to increase your percentages. The majority of people who get quoted a price over the phone will never call back. We have the statistics. But it’s a Catch-22. Because if you don’t answer their price question they will get annoyed…and never call back. We have those statistics too.

What’s a patient-coordinator to do?

What Do Your Staff Say Now?

When confronted with the price question most patient coordinators respond one of three ways:

  1. Always quote a price.
  2. Never quote a price.
  3. Quote a purposely vague price range and say that a consultation is needed for an exact price.

Numbers 2 & 3 tend to frustrate patients. So if left unmanaged most offices eventually deteriorate to quoting prices, especially busy offices, because it gets them off the phone faster.

What Could Your Staff Do More Effectively?

free-consultation

Is your goal is to make the patient feel it is in their best interest to weigh more factors in their decision process than just price? It should be.

So what is your main challenge? Your goal to add variables to their decision process works against their natural instinct to simplify the decision.

This is especially true since things like reputation and safety are much harder to quantify than price.

So how can you get the patient motivated to go against their own desire for simplification?

Do you remember Socrates? He used questions to make people reexamine their beliefs. And the method has been lauded for thousands of years.

Why does the Socratic method work? It works because it is more respectful to the person than lecturing them on what they should believe.

Exactly What Should Staff Say?

  1. First they should quote a price range to diffuse the struggle that the patient is usually expecting over quoting prices.
  2. Next they should ask an assumptive question like “How are you quantifying the important issues between doctors like their training and skill level? Are you finding that part difficult?”
  3. Your third step should be to offer a very specific….quantifiable….Unique Value Proposition.

Most of your competitors will offer non-specific undifferentiated superlatives like “Dr. Smith is really good.” “ Everyone loves him.” etc. Some are a little better and offer specifics like “Dr. Smith has performed over 1,000 Liposuctions” or “Dr. Smith is a board-certified plastic surgeon”.

If you are struggling with how to craft a credible Unique Value Proposition call us at 888-Mktg-Pros (888-658-4776). The initial consultation is free.

15 Minutes to Increase Your Medical Practice SEO in Google

Google Isn’t Fair!

Google doesn’t give you equal credit for all your backlinks. Google prefers some links over others. In fact some links can actually HURT your Google Rankings!

You already know that Google increases your rankings when other sites have one-way links to your site. You also know that reciprocal links (link swaps) don’t help. But what you might not know is that Google has an algorithm for judging your one way links.

Google likes some links and they hate others.

For instance Google gives less value for links from sites that aren’t deemed relevant to your site. So having your friend’s hair salon link to your medical practice won’t help you.

And in this article Google Engineer Matt Cutts explains how paying for links can actually get your site penalized.


How You Can Beat The System

So if you can’t trade links…and you can’t buy links…and you can’t use links from friends outside your industry. How do you get links?

How do you ask someone to link to your website if you can’t link back to them without destroying the value of the link?

There are lots of ways. Medical vendors like Allergan or Radiesse have directories that will include a link to your website. Professional organizations will often link to their members. Charities that you support may link to you. Ask news sites that feature you to include a link. Update your listing in review sites like Citysearch.

One of the fastest and best links you can get is from a hand-reviewed directory that is highly regarded by Google.


15 Minute Trick to Boost Your Medical Practice SEO

Google likes directories that hand-review all their listings because they know each site was personally deemed to be a legitimate business.

Here are our favorite hand reviewed sites. Each one takes about 15 minutes to submit your site:

  1. Best of the Web: Our favorite. Submission time is very short, usually less than 15 minutes, and the response time is less than 24 hours. Google has a high trust with then. Highly recommended.
  2. Yahoo Directory:  The paid directory can be submitted to in about 30 minutes and is one of the reliable places that Google pulls from.
  3. Business.com: Like Yelp or Kudzu, you can claim your site. But a site advertised through them gets the authority with the search engines.

We routinely add our clients to at least one of these directories as part of their overall SEO strategy. But you can also do it yourself and save money.


Once You Start Don’t Ruin Your SEO

So once you get started acquiring one-way links what can ruin your effort? Giving away one-way links to your vendors.

Many vendors will try to get you to post their logo on your homepage with a link back to their website. That’s good for them but bad for you.

The solution? If you want to add a vendor’s logo to your website just make sure it doesn’t link to their website.

For a complimentary full SEO report on your website use our contact form.